Sunday, February 6, 2011

YOJ11 Week 5 - Little Black

The theme for this week is Dirty and Down.  It is some kind like how you catch your customers and which piece you will make for a good sale.  Better I tell you the important point to have customers in Germany.

Simple, elegant, chic is typical jewelry for German people.  A  light blue  topaz in bezel setting, suspended from a delicate cable chain or  a shimmering dangling grey freshwater pearl earring  are some examples for great profit.  An everyday jewelry!!!
The other point  is the Quality. Not only the quality of the jewelry itself, but also the material.  Silver, gold, pearl, precious stone, swarovski are very popular.  Tell them very detail about your jewelry. German people love discussion, and if it is regarding what their interest, you will win their hearts.

It isn't easy to put the both point in each jewelry I make,  because noone wants to seen as a 'stereotypical' person!  See the heart shape above. Not really heart, but still you know it is a heart. Simple but eye-catching.

I keep those 2 points for selling  my jewelry in home market. Give them Simple-Quality!

xx Dian

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